Display Advertising Statistics
Display Advertising Statistics
Display Advertising Display Advertising Statistics
- Internet has now overtaken TV advertising to become the UK's single biggest advertising medium. [Source: Internet Advertising Bureau, October 2009]
- Of the 36.8 million UK internet users in April, 35.4 million (96 %) were exposed to some form of display advertising, which includes static banners, rich media, and video ads. [Source: comScore, July 2009]
- Nearly four in ten internet users (38%) who respond to online display advertising learn about a brand for the first time as a result of their exposure to such an ad. [Source: iProspect / Forrester Consulting, May 2009]
- Nearly half of internet users (49%) who respond to online display advertising eventually perform a search on a search engine for the company, product, or service that was the focus of the online display ad to which they were exposed. [Source: iProspect / Forrester Consulting, May 2009]
- Almost as many internet users respond to online display advertising by performing a search on a search engine (27%) as those who simply click on the ad itself (31%). [Source: iProspect / Forrester Consulting, May 2009]
- More than half of internet users (52%) actively respond to online display advertising - almost a third (31%)
Last Updated on Monday, 26 April 2010 11:01.